Hello! I’m Sarah Richards. I have extensive experience working in both the Fashion Retail Industry (Junior Buyer & EA) and Media Industry (EA). I am currently self-employed as freelance EA and Research Assistant working for a Media Chairman and a well known Author. I also take on ad-hoc projects such research interviews, internet and library research, transcribing interviews, PowerPoint presentations and copywriting for newsletters and websites. Please get in touch to find out how I can help you get organised for 2019 sarah@threeshotsahead.co.uk



Career Experience:

  • Arcadia (6 years)
  • Guardian Media Group (10 years)
  • Acxiom – data marketing (2 years)
  • Gravity Road – content marketing (1 year)
  • Cath Kidston Ltd (5 years)


  • Fashion Design & Technology (BTEC HND – Merit) from London College of Fashion
  • Health Science BSc (2:1) from University of Westminster

Why the name Three Shots Ahead? I approach work (and probably life) like a snooker player. In the world of snooker, it is a well known strategy to plan three shots ahead. Plan the shot you are taking so the ball is in the right place for the next two shots and so on. An effective Executive PA deals with what is going on around them at the same time as planning weeks and months ahead but staying flexible as events change.